This is the fourth time that I read a transmedia-bashing blog post in a short period of time, and it down right pisses me off. I am even more pissed off by the fact that it’s cheered on by some of the forefront people in our sector of the entertainment business.

So why do I feel so offended? They are only pointing out that transmedia is not for everyone. It’s not a seal of quality nor an achievement.

While I totally agree with those notions and champion them frequently in the appropriate situations, I feel that it’s not relevant outside of those contexts. Because while movies or even stories are not applicable for every entertainment property, movies and stories are still pretty awesome as concepts. Otherwise we wouldn’t be coming back to them.

The same goes for transmedia productions. They aren’t required to make a successful production. They aren’t always good. But if they are done properly they pack a pretty mean punch.

Transmedia storytelling is still in it’s cradle. Bashing it in this stage is harmful to us all and makes aspiring creatives look away from it.

So go sit in the corner and think about what you did. You are welcome back out to play with the other children when you are ready to play nice.